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The Antique Dealer’s Daughter

Gimbels and NOMA Christmas Advertising Matchbook Pair

Gimbels and NOMA Christmas Advertising Matchbook Pair

Regular price $12.00 USD
Regular price Sale price $12.00 USD
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A small pair of vintage holiday advertisements, now without the matches. One matchbook promotes Gimbels, “The Store of a Million Gifts,” at 33rd Street and Broadway in New York, with a Lone Ranger promotion on the reverse. The other features NOMA toys for girls and boys, with Santa on one side and a pull-toy illustration on the other.

Both are empty and show age-related wear, rubbing, edge wear, and small losses. A charming little time capsule from the days when even a matchbook had a sales pitch.

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